Specializing in marketing for the hearing care industry, Nutshell Marketing creates high-quality direct response marketing to mature buyers (55+) in the United States. Located in Salt Lake City, Nutshell’s team is comprised of over twenty talented designers, technicians, and customer service representatives, all eager to assist you with your advertising needs.
Nutshell’s ads have been seen in every major newspaper in the nation, and millions of our mailers have arrived in the mailboxes of every major metropolitan market. We take pride in our work, and strive to provide the best possible marketing solution for your practice. Our top priority is to satisfy our customers with prompt service, superior products, and outstanding customer support. Together, we have the same goal: creating successful advertising that brings in potential patients and customers.
Because hearing care is our primary business, our graphic design/ad copy staff is able to focus on creating cost-effective advertising for your business.
We started in 2003 in the basement of our home and in 3 short years grew to a multi-million dollar company with clients in every state. Because of our unique location at a crossroads of both interstates and airlines, we are able to ship mail and freight economically anywhere in the US within 1-3 days. This allows us to be competitive with your local print/mailing house.
We provide graphic design, list services, printing, and mailing facilities all in-house, enabling us to simpilify and control the entire process. We are sensitive to your advertising budget and endeavor to keep your sales goals intact.
Our customer service staff is comprised of nearly a dozen hearing aid and marketing industry experts who are ready to help you
We have the best designers on the planet working hard to provide you with consistent, top-quality designs
Our production staff works around the clock to output your final product and ensures it looks it's best and arrives on time
Our stand-alone design department can assist you with all of your marketing needs. We have a wide selection of pre-designed templates or we can create a brand new ad that reflects your unique market position. Our staff stays in contact with most hearing aid manufacturers and we have their newest specialty templates on file for your customized use.
Our design team can create marketing pieces that you can print yourself, at your local print-mail shop, or have us print and mail for you. We ensure prompt service and exceptional customer service throughout the designing process.
By printing in-house, Nutshell can complete a project quickly and economically. We are able to monitor the entire process of printing and mailing projects, ensuring quality control and affordable prices.
We have several high-speed mailing machines capable of addressing letters, postcards, invitations, etc., at rates up to 20,000 per hour. Additionally, these machines can apply tabs, stamps, addresses, and heat-set ink all in one process.
We also offer much more than just direct mail. We can produce stapled or velo bound booklets, and have options for coating, die cut, foil stamp and many other specialty services. Our state-of-the-art machinery can insert up to 8 pieces in envelopes up to 9x12 inches.
We process our mailings locally and contract a third party expedited shipping company to take mail to the nearest sectional facility. From there, the mail is presented at your local post office to be delivered in mailboxes, saving two weeks time. Our location at the crossroads of trucking and airline routes allows us to hit any major airport in the US overnight. We can ship mailings to any facility in the contiguous US in a maximum of 4 days.
We track our mail with specialized barcodes printed on the pieces, which are scanned by the post office as mail is sorted. Tracking follows your pieces as they travel through the postal system, and shows which day your mail should arrive in mailboxes.
We have access to several major data compilers to purchase your list from. Each one offers it's own unique set of advantages that we can cater to your unique mailing.
Would you rather mail to your current customer base and let them know about new and exciting products? No problem! We can handle that too!
We are fully HIPAA compliant and take your customer's data very seriously.
Understand who your current customers are so you know who future customers will be!
We offer many data append services such as phone numbers, apartment numbers, and deceased flags. We also offer comprehensive market analysis so you can find more customers just like the ones you currently have.
We select our lists from either a credit bureau or data compiler that we have determined to be the most accurate.
Delivery Point Validation & Coding Accuracy Support System. It is a process used by the USPS to help verify the validity of a recipient address.
Depending on the source, data is typically refreshed with new and accurate data at least every four to six weeks.
There are dozens of sources that consumers opt-into sharing their data with major data compilers and credit bureaus. Where available, sources can include telephone directory lists, real estate & mortgage information, and response lists.
On average, our lists are 97% accurate, or higher. By selecting a quality source and adding additional processing to our lists, we strive to give you the best data possible.
Targeting only to your intended audience just makes sense! Why waste money mailing to people who won't respond?
"Marketing is my biggest challenge as the owner of a Hearing Aid Dispensing Practice. Nutshell makes marketing much easier in that I can count on them to move quickly when I’m ready to plan a direct mail campaign. From their expertise in creative design to their diligent efforts in getting it right the first time, I find them to be the very best in the industry. If you want to work with professionals and be treated with kindness, I highly recommend you try Nutshell Marketing. Lastly, they care about me and my practice and they work with me, helping me make good marketing decisions."
"Thank you so much for all the work you do. It is a dirty job and I’m not sure why Mike Rowe has not come and visited you! It takes a lot of time and care to do mailing lists, much less what you were able to do based off maps sent to you to pull a list. That is absolutely fantastic! ... You do a job that is massively under appreciated for the importance of the information you work with every day, all day. Maintaining that focus and care requires intense concentration and scrutiny down to periods and spaces, but you do it well and make it right."